Brand strategy will help you clarify why your business exists in the first place in addition
to what you do and how you do it. All this will help you lay groundwork on how you want
to communicate with your audience and what kind of people you want to attract as
clients.
Brand strategy will also help you understand your customers and what they
really care about - allowing you do deliver more value!
Brand Strategy is the legwork that needs to be done in order to build the most efficient
deliverables (all the visual stuff & messaging - logo, website, marketing copy etc) that
resonates with your audience and sets you apart from the competition. Focusing too
much on the deliverables before focusing on the strategy is like putting a cart before
the horse. Once you have the strategy in place then all of the visuals and content will be
driven by strategic purpose and meaning, rather then just arbitrary personal preferences
that can change over time.
BRAND PURPOSE
BRAND STYLE
BRAND VOICE
BRAND PERSONAS
CORE VALUES
SETTING GOALS
COMPETITIVE ANALYSIS
BRAND MISSION & VISION
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