MY STORY

Everything changed when my twins came into the world. Their arrival shook me (and my husband) to the core and forced me to reassess priorities. I made the decision to quit my corporate job and stay home with my babies. It was one of the biggest decisions of my life and ended up being a huge turning point for my life and career.

It only took about 3 months for me to start spiraling. I was a burned out mama and very quickly came to the realization that I was not meant to be a stay at home mom. I felt a lot of shame and guilt around thinking, let alone saying out loud that I didn’t want to do it anymore. Not only was it super hard to be a twin mom, but I also felt super unfulfilled. I had a tough few months mentally, but I’ve always been self-growth minded, so I knew I had to work through it. I had two little ones depending on me, and I knew that in order to be the best mother I could be, I needed to prioritize my own mental health.

As I embarked on this transformational journey, something truly magical started to happen. I started to choose myself every day. There’s a sign in the bathroom at my yoga studio, “Do one thing every day that makes you happy”... and that’s exactly what I did. I wrote down all of the things that bring me joy, and I figured out how to incorporate those things into my daily life. One of those things was designing. 

I started designing random things for fun in between baby naps, but it just didn't fill that hole. There was always a little voice in the back of my head that was curious if I could start my own design business. After several weeks of journaling and sitting with myself, I knew that this was the time to try. I had been apart of marketing teams and worked closely with entrepreneurs to build brands, so I felt a confidence in being able to take my learned knowledge to build my own business. I have always been pretty organized and good with processes and management, so that part of the business didn't scare me away. I started researching how to start your own business, and took a course on how to build a profitable design business. I was hooked. 

I've been growing this brand design studio alongside growing two tiny humans, and it has taught me SO much about myself. It's been the BIGGEST self-growth journey of my life, and I wouldn't have it any other way.

As I look back on my journey, I'm filled with gratitude for the incredible transformation I've experienced. Not only has choosing myself brought me to being a happier momma, a better wife and friend, but it's also inspired me to help the amazing goddesses in the health and wellness space grow profitable businesses they love. ❤

corpORATE designer turned twin mama turned brand design studio owner